I’m Elsie Aw Yong, a licensed financial planner with over seven years of experience in the wealth management industry. My practice is dedicated to serving professionals, established families, and high-net-worth individuals seeking structured, objective, and forward-looking financial strategies.

With a career spanning international banking and boutique financial advisory firms, I bring a broad perspective and deep understanding of personal finance, integrating key areas such as investment planning, insurance structuring, retirement solutions, tax optimisation, and legacy planning. Each recommendation I provide is based on a neutral and need-based approach — fully tailored to clients’ unique circumstances, without sales-driven agendas.

My core philosophy is that wealth planning should not only enhance financial returns, but also bring clarity, control, and alignment between your financial decisions and life goals. I work closely with clients to identify long-term objectives, anticipate transitions, and implement strategies designed for resilience, continuity, and peace of mind.

Through this platform, I also share thought pieces and practical insights to support informed financial decision-making. If you are looking for a trusted partner to help you navigate complexity and build a purposeful financial future, I invite you to connect with me.