



Sound familiar?
Many people invest based on hype, tips, or fear of missing out — without actually understanding what they’re putting their money into.
But here’s the truth:


What exactly is this product/company/fund?
How does it make money?
What are the risks involved?
What are the fees or hidden costs?
How long should I hold this investment?
Does it align with my personal goals and risk appetite?
You don’t have to be a professional investor — but you do need to know what you’re buying and why.

It’s about building a portfolio with intention. That means:








If you don’t understand it, don’t invest in it.
If you’re unsure, speak to a licensed financial planner — asking questions is a sign of wisdom, not weakness.



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